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The client specializes in the manufacture and design of non-contact systems

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The Idea The idea
Implementation of a comprehensive Content Management System and a Customer Relationship Management (CRM) system.
   
The Client The client

The client specializes in the manufacture and design of non-contact and multi-sensor metrology systems.

 
The Business Challenge The business challenge
  1. Content management and navigation is not user friendly.
  2. The menus are not automatically generated.
  3. The content was not stored in the database.
  4. There was no central storage for the data. Hence content management became an issue.
  5. Inability to identify customer needs.
  6. Inability to identify the profitability of certain customers.
  7. No proper analysis of customer data, therefore the client was not able to enhance customer satisfaction.
 
The Solution The solution
To tackle the above mentioned business challenges, Tigernix proposed the implementation of a CRM and CMS solution.
 
Business Benefits Business Benefits
  1. Increased sales through better timing by anticipating needs based on historic trends.
  2. Identifying needs more effectively by understanding specific customer requirements.
  3. Cross-selling of other products by highlighting and suggesting alternatives or enhancements.
  4. Identifying which of your customers are profitable and which are not.
  5. Effective targeted marketing communications aimed specifically at customer needs.
  6. A more personal approach and the development of new or improved products and services in order to win more business in the future.
  7. Enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow.
  8. Increased value from your existing customers and reduced costs associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales.
  9. Improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways.
 


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Client Testimonial

  • SpeedB Pte Ltd
    Tigernix not only provided good customer service but also offered us an excellent CRM system. It caters to all our marketing and sales force...More
    Mr. Sherwin Tng (Chief Operations Officer)
    SpeedB Pte Ltd.
  • Alcan Alucobond, Malaysia.
    We are thoroughly impressed with Tigernix’s complete Content Management System. The team was very proactive and forthcoming in implementing a system...More
    Mr. Stefan Gisin -Technical Sales and Marketing Manager Asia Pacific,
    Alcan Alucobond, Malaysia.

  • Maxmega Electronics Pte Ltd
    Our site is loaded with useful features now. Thanks to Tigernix CMS. It’s so easy to manage content these days and it’s not bound by geography or time...More
    Mr. Alyson Ong (General Manager)
    Maxmega Electronics Pte Ltd
  • Tevo Asia Pacific Pte. Ltd
    We are glad to have chosen Tigernix for providing us a Content Management System and integrated e-commerce. We are pleased with the site and all its in-built features. The quality and functionality are...More
    Mr. Eric Ho (Managing Director)
    Tevo Asia Pacific Pte. Ltd.
  • Larkspur Technology, Inc.
    Tigernix’s User Interface design is sure to help us reach a larger and broader audience for our services. The designs exceeded our expectations...More
    Mr. Shrini Keskar (Vice President - Global Operations)
    Larkspur Technology, Inc.
  • ACTIV360 Pte Ltd
    We never thought that a Customer Relationship Management system could change the way we ran our business. It did! The Tigernix CRM has features that takes care of all our business needs and spans...More
    Ms. Lina Ho (Sales & Marketing Director)
    ACTIV360 Pte Ltd.
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About Us Case Studies Customer Relationship Management (CRM) The client specializes in the manufacture and design of non-contact systems