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A leader in aluminium composite materials

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The Idea The idea
Implementation of a comprehensive Content Management System, including a newsletter generator.
   
The Client The client
A leader in aluminium composite materials. The company offers architects and designers unlimited opportunities for creative, innovative and individual planning.
 
The Business Challenge The business challenge

In the absence of an effective Content Management System (CMS) and a newsletter, the challenges faced by this company were many as listed below:

  1. Content maintenance was not decentralized. The company did not have a common web browser to make content changes. Therefore, content management became a tedious process and caused bottlenecks along the way.
  2. The existing system was not designed with non-technical content authors in mind. People with average knowledge of word processing couldn't create the content directly.
  3. Since HTML knowledge was required, only the technical staff could maintain content.
  4. In the absence of an E-newsletter, the company was missing the chance to enhance its reputation and significantly increase lead generation.
  5. An E-newsletter is a cost effective method of increasing company value in the clients' eyes. By not sending out regular communication in the form of E-newsletters, the company was not able to keep in constant touch with valuable customers.
  6. Most companies have regular newsletters sent out via email, since doing so boosts marketing efforts.
  7. An E-newsletter provides instantaneous trackable results, which the company was unable to achieve with its existing communication methods.
 
The Solution The solution
Considering the challenges faced by the company, Tigernix provided the company a customized Content Management Solution (CMS) and newsletter generator. Tigernix decided that the CMS needed to be completely user-friendly and effective in the sense that non-technical employees would be easily able to operate it and maintain the website and company content. To do this the HTML coding was built into the CMS solution.
The generation of the E-newsletter was also an easy process with the system being built into the CMS solution. Tigernix provided the company an instant method to stay in regular touch with its customers through a completely cost-effective communication channel. The system was also able to track the readers and the hits its website gets through the E-newsletter, thus providing data on the effectiveness of a particular E-newsletter.
 
Business Benefits Business Benefits
  1. Easy content maintenance.
  2. Faster processes due to customized CMS solution.
  3. Cost-effective customer communication.
  4. Increased lead generation.
  5. Leveraging marketing efforts.
  6. Instantaneous trackable results.
 


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Client Testimonial

  • Alcan Alucobond, Malaysia.
    We are thoroughly impressed with Tigernix’s complete Content Management System. The team was very proactive and forthcoming in implementing a system...More
    Mr. Stefan Gisin -Technical Sales and Marketing Manager Asia Pacific,
    Alcan Alucobond, Malaysia.

  • ACTIV360 Pte Ltd
    We never thought that a Customer Relationship Management system could change the way we ran our business. It did! The Tigernix CRM has features that takes care of all our business needs and spans...More
    Ms. Lina Ho (Sales & Marketing Director)
    ACTIV360 Pte Ltd.
  • Larkspur Technology, Inc.
    Tigernix’s User Interface design is sure to help us reach a larger and broader audience for our services. The designs exceeded our expectations...More
    Mr. Shrini Keskar (Vice President - Global Operations)
    Larkspur Technology, Inc.
  • Maxmega Electronics Pte Ltd
    Our site is loaded with useful features now. Thanks to Tigernix CMS. It’s so easy to manage content these days and it’s not bound by geography or time...More
    Mr. Alyson Ong (General Manager)
    Maxmega Electronics Pte Ltd
  • Tevo Asia Pacific Pte. Ltd
    We are glad to have chosen Tigernix for providing us a Content Management System and integrated e-commerce. We are pleased with the site and all its in-built features. The quality and functionality are...More
    Mr. Eric Ho (Managing Director)
    Tevo Asia Pacific Pte. Ltd.
  • SpeedB Pte Ltd
    Tigernix not only provided good customer service but also offered us an excellent CRM system. It caters to all our marketing and sales force...More
    Mr. Sherwin Tng (Chief Operations Officer)
    SpeedB Pte Ltd.
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About Us Case Studies Content Management System (CMS) A leader in aluminium composite materials